Acquisition
Why Cold Outreach Fails for 90% of Local Sports Clubs
Most clubs pitch their history instead of commercial value. Here is how shifting to a business-first approach changes the conversation with regional sponsors.
Read the article →Sponsorship Insights
Practical advice on structuring assets, negotiating with brands, and running a professional commercial department without the overhead.
Strategy
How to Value Your Club's Digital and Physical Assets
Stop guessing what your jersey space or social media reach is worth. A breakdown of the valuation framework professional sponsorship agencies use.
Read the article →Operations
The Hidden Cost of Managing Sponsors In-House
From reporting to renewal negotiations, managing sponsor relationships takes dozens of hours. Here is how outsourcing keeps your board focused on the game.
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Marketplace, Agency, or Outsourced Department: Choosing a Sponsorship Model
Marketplaces, traditional agencies, and outsourced departments solve different problems. Here's how to tell which one actually fits your club's situation.
Read the article →Growth
Multi-Year Sponsorship Deals: Why Longer Terms Beat Chasing New Logos Every Season
Chasing a new sponsor every season is expensive and unstable. Here's the case for locking in multi-year partnerships — and how to structure the offer.
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