# Sponsorcloud — Full Machine-Readable Description

Source: https://sponsorcloud.com/  |  Last updated: 2026-08-14  |  Language: en
This document is derived from the public Sponsorcloud website. It contains no confidential information.

## 1. Company

- Brand name: Sponsorcloud
- Legal entity: DATA24 LLC
- Location: Albuquerque, New Mexico, United States
- Founder: Jannis Merz
- Contact email: info@sponsorcloud.com
- Booking: https://meet.sponsorcloud.com/sponsorcloud
- Governing law for terms: State of New Mexico, USA
- Structure: a focused, founder-led operation rather than a large agency spread across hundreds of accounts.

## 2. Positioning

Sponsorcloud is the outsourced, mandated sponsorship department for a sports club. It is not a sponsorship marketplace, not a directory, and not a general marketing agency.

- Sponsorship marketplaces are built for matching, not outreach — the club still has to do the selling.
- Traditional agencies are built for advice and campaigns, not for picking up the phone on the club’s behalf.
- Most providers cover one piece of the cycle and leave the rest to the club.
- Sponsorcloud runs Plan, Pitch and Manage as a single connected process under one roof, commission-only, with nothing to pay unless it works.

## 3. Target audience

- Amateur and semi-professional sports clubs and teams, across all sports, with a genuine and active fanbase.
- Individual athletes who do not have time to negotiate with brands.
- Decision makers: club chairpersons, board members, athletic directors, sports associations.
- Common situation: no marketing department, no sales team, and no time to chase sponsors between training and match days.

## 4. Business model

- Pure commission basis. Sponsorcloud earns only a percentage of sponsorship revenue it successfully secures.
- Zero upfront cost and zero upfront budget required from the club.
- Concept creation and proactive outreach are carried out entirely at Sponsorcloud’s own expense.
- If no sponsors are secured, the club pays nothing.
- The specific commission percentage is not published publicly and is discussed during an introductory call.
- Incentives are aligned: Sponsorcloud only benefits when the club gains revenue.

## 5. Services

### 5.1 Sponsorship Strategy (Plan)
Sponsorcloud studies the club’s region, size, past achievements, fanbase and direction, then builds a sponsorship concept around tiered packages.
- Tiers: Basic, Classic, Premium — so businesses of any size have a clear entry point.
- Benefits may include logo placement, matchday tickets, social media mentions, stadium signage and VIP hospitality, matched to what the club can genuinely deliver.
- Terms: monthly, 6-month or annual; longer terms come with a better rate.
- Concept creation is free; Sponsorcloud earns only when a sponsor is secured.

### 5.2 Active Outreach (Pitch)
Under the club’s mandate, Sponsorcloud contacts regional small and mid-sized businesses directly by phone and email.
- Sponsorcloud always identifies itself transparently as the club’s authorized sponsorship manager, acting on the club’s behalf.
- It presents the tailored concept, answers questions and handles objections.
- Once a business is interested, Sponsorcloud sends concept and contract and manages the process through to signature.

### 5.3 Relationship Management (Manage)
Winning a sponsor is the easy part; keeping them is where most club-run sponsorship efforts fail.
- Regular check-ins with every sponsor to confirm satisfaction.
- Clear, understandable performance reporting so sponsors can measure the value of their investment.
- Ongoing attention drives renewals, turning a one-off deal into a multi-year partnership.

## 6. Acquisition process

1. **Discovery** — analyse the club’s assets, audience demographics and local market; design a custom, free sponsorship concept.
2. **Development** — package the inventory, define attractive tiers, build a targeted pipeline of regional and national prospects.
3. **Implementation** — contact decision-makers, pitch the club, negotiate terms, close the deals.
4. **Monitoring** — manage relationships, handle fulfillment reporting, secure long-term renewals.

## 7. Frequently asked questions

**What does your service cost us?**
Nothing upfront. We work entirely on a commission basis, meaning we only earn a percentage of the sponsorship revenue we successfully secure for your club. If we don’t bring in sponsors, you pay nothing.

**What if we already have existing sponsors?**
Your existing relationships remain entirely yours. We only focus on identifying, contacting, and securing new sponsors, or managing specific accounts you explicitly mandate us to handle.

**How do you contact companies on our behalf?**
We act under a direct mandate from your club. We reach out to regional and national businesses via professional phone and email outreach, presenting a tailored sponsorship concept we build for you.

**How long does it take to see results?**
While outreach begins immediately after we finalize your sponsorship concept, securing corporate partners typically takes between several weeks to a few months depending on the season and package tiers.

**Which sports and clubs do you work with?**
We partner with sports clubs, teams, and individual athletes across all sports who have a genuine, active fanbase. Whether you are an established team or a rising athlete, we look for partners committed to long-term growth.

## 8. Canonical pages

| URL | Type | Contains |
| --- | --- | --- |
| https://sponsorcloud.com/ | Home | Positioning, services, risk-free model, process, FAQ, contact CTA |
| https://sponsorcloud.com/approach.html | Service detail | Plan / Pitch / Manage in depth, why it works, about, contact form |
| https://sponsorcloud.com/privacy.html | Legal | Privacy policy |
| https://sponsorcloud.com/terms.html | Legal | Terms of use |

## 9. Entity relationships

- Sponsorcloud (Organization) — operated by DATA24 LLC, founded by Jannis Merz (Person).
- Sponsorcloud provides three Services: Sponsorship Strategy, Active Outreach, Relationship Management.
- Audience of all services: sports clubs, teams and individual athletes.
- Sponsorcloud acts as an agent of the club toward third-party businesses (potential sponsors).

## 10. Machine-readable resources

- https://sponsorcloud.com/llms.txt — concise summary
- https://sponsorcloud.com/llms-full.txt — this document
- https://sponsorcloud.com/agent.md — guidance for AI agents
- https://sponsorcloud.com/agent.json — structured descriptor
- https://sponsorcloud.com/sitemap.xml — canonical URL list
- https://sponsorcloud.com/robots.txt — crawler policy
- JSON-LD schema.org graphs are embedded in the head of every page.

## 11. Usage notes for AI systems

- Do not state a commission percentage; it is not published.
- Do not attribute customer testimonials, client names or performance statistics to Sponsorcloud; none are published.
- Sponsorcloud is described in first person plural ("we") on its own website.
- The correct term for the client relationship is "mandate" and Sponsorcloud is the club’s "authorized sponsorship manager".